| The presumed decision-making process of the European Union |
Information activities |
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January:Compilation of the communication plan, updating the euro web |
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February:Completion of the final communication strategy and financial plan; launch of awareness
activities for sensitive target groups; re-launch of the updated euro web |
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March-April the European Commission and the European Central Bank perform their regular assessment to
evaluate the readiness to join the euro area
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March:Preparation of informative publications for target groups; launch of awareness activities
in counties; launch of opinion polls |
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April:Informative seminars for target groups |
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May - publication of Estonia’s convergence report
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May:Arrangements to conclude the Agreement on Best Practices for fair pricing, preparations for
the fair pricing campaign and informing consumers |
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June - recommendation of euro-area Member States and consultations with the European Parliament
8 June - ECOFIN meeting, discussion of Estonia's compliance on the basis of the assessments made by the
Commission and the ECB and of the Commission's proposal
18 June - the European Council discusses Estonia's readiness to join the euro area
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June:Launch of information activities for the clientele of major companies and trainings for
entrepreneurs |
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July:Press events regarding the decision of ECOFIN in Brussels and Tallinn; signing of the
Agreement on Best Practices and launch of the fair pricing campaign |
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August:Informing of consumers and retailers; launch of awareness activities for the retired and
risk groups; public exhibition on the euro |
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September:Euro conference on September 20 and prior training for journalists; seminar programme
designed for school teachers and students; informing of bank customers and recipients of social benefits; public
exhibition on the euro |
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October:Launch of a euro-related advertising campaign targeted at the general public; launch of
direct mailing to all households; public exhibition on the euro |
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November:The advertising campaign continues; direct mails to the retired; public exhibition on
the euro |
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December:Introduction of practical preparations for the changeover in the media; active
information exchange with all target groups |
