Euro communication

Updated: 17.03.2011

The aim of the euro-changeover communication strategy was to make sure that everybody in Estonia is sufficiently informed of the effects and practical changes accompanying the introduction of the euro. The objective of the Communications Working Group has been to increase overall support for the euro by raising popular awareness. One of the principles of the strategy was to pay special attention to non-Estonian speaking communities. Recent opinion polls have confirmed that these goals have been met. In January 2011, 96% of the population was aware of the practical aspects of the euro changeover, beating the target of 90%, and 60% of the population and 65% of Estonian citizens supported the changeover, meeting the target of 65%. This goal was achieved despite the economic events in the euro area, which have had an adverse effect on the attitude of the Estonian population.